“They prefer to spend less money on airfares so that they can spend more on experiencing their destination. We are thrilled to be able to make transatlantic travel accessible for people who otherwise would not be able to afford it.
“We made a promise to keep offering low fares and these new £99 fares are proof of this.”
The tickets sound a great deal for budget-conscious travellers, but there are a few snags to watch out for.
The main drawback is the £99 tickets are one-way only and journeys are limited to routes from London Gatwick to either Boston or Washington DC.
However, a return journey will work out at still very competitive price of £227 including taxes, according to the airline.
It may sound like a whole lot of jumping through hoops, but the good news is that transatlantic budget travel appears to be gaining momentum.
Earlier this year Ryanair announced that it was looking at £10 flights from London to New York, though it was a statement it later retracted.
And it comes after Norwegian Air kick-started the market last year when it launched flights from as little as £149 one way to the US.
Customers can now book return flights from London to New York, including taxes, at a total price of £330 with the carrier.
As with other budget brands, you’ll have to buy an upgrade costing £50 each way if you want to check in luggage – the additional cost also includes an onboard meal.
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